We are very pleased that you are interested in our company. Data protection is a top priority for the management of Sattler und Partner AG. In general, you can use the Sattler und Partner AG website without providing any personal data. However, if a data subject wishes to use specific services offered by our company via our website, the processing of personal data may be necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.
The processing of personal data—such as a data subject’s name, address, email address, or phone number—is always carried out in accordance with the General Data Protection Regulation and in compliance with the country-specific data protection regulations applicable to Sattler und Partner AG. Through this Privacy Policy, our company aims to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, this Privacy Policy informs data subjects of their rights.
As the data controller, Sattler und Partner AG has implemented numerous technical and organizational measures to ensure the most comprehensive protection possible for the personal data processed through this website. However, Internet-based data transmissions may inherently involve security vulnerabilities, so absolute protection cannot be guaranteed. For this reason, any data subject is free to provide personal data to us through alternative means, such as by telephone.
1. Definitions
The privacy policy of Sattler und Partner AG is based on the terminology used by European legislators and regulators when enacting the General Data Protection Regulation (GDPR). Our Privacy Policy is intended to be easy to read and understand for the general public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.
In this Privacy Policy, we use the following terms, among others:
a) personal data
Personal data is any information relating to an identified or identifiable natural person (hereinafter referred to as the “data subject”). A natural person is considered identifiable if they can be identified, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier, or one or more specific characteristics that reflect the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
b) data subject
A data subject is any identified or identifiable natural person whose personal data is processed by the controller.
c) Processing
Processing means any operation or set of operations performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, distribution, or any other form of disclosure, the matching or linking, the restriction, erasure, or destruction.
d) Restriction of processing
Restriction of processing refers to the marking of stored personal data with the aim of limiting its future processing.
e) Profiling
Profiling is any form of automated processing of personal data that involves using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that person’s work performance, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements of that natural person.
f) Pseudonymization
Pseudonymization is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures that ensure the personal data is not attributed to an identified or identifiable natural person.
(g) Data controller or controller
The controller is the natural or legal person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data. If the purposes and means of such processing are determined by Union law or the law of the Member States, the controller or the specific criteria for its designation may be provided for under Union law or the law of the Member States.
(h) Data Processor
A data processor is a natural or legal person, public authority, agency, or other entity that processes personal data on behalf of the data controller.
(i) Recipient
A recipient is a natural or legal person, public authority, agency, or other body to whom personal data is disclosed, regardless of whether or not that entity is a third party. However, public authorities that may receive personal data in the course of a specific investigative mandate under Union law or the law of the Member States are not considered recipients.
j) Third party
A “third party” is a natural or legal person, public authority, agency, or other entity other than the data subject, the controller, the processor, and the persons authorized to process the personal data under the direct responsibility of the controller or the processor.
k) Consent
Consent means any freely given, specific, informed, and unambiguous indication of the data subject’s wishes, expressed in the form of a statement or other unambiguous affirmative action, by which the data subject indicates that he or she consents to the processing of personal data relating to him or her.
2. Name and address of the data controller
The controller within the meaning of the General Data Protection Regulation, other data protection laws in force in the member states of the European Union, and other provisions relating to data protection is:
Sattler und Partner AG
Künkelinstraße 49
D-73614 Schorndorf,
Germany
Phone: +49 7181 – 2673344
Email: info@sattlerundpartner.de
Website: www.sattlerundpartner.de
3. Cookies
The Sattler und Partner AG website uses cookies. Cookies are text files that are placed and stored on a computer system via a web browser.
Numerous websites and servers use cookies. Many cookies contain what is known as a cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters that allows websites and servers to associate the cookie with the specific web browser in which it was stored. This enables the visited websites and servers to distinguish the data subject’s individual browser from other web browsers that contain different cookies. A specific web browser can be recognized and identified by its unique cookie ID.
By using cookies, Sattler und Partner AG is able to provide users of this website with more user-friendly services that would not be possible without the use of cookies.
Cookies allow us to optimize the information and content on our website to better serve our users. As mentioned earlier, cookies enable us to recognize users of our website. The purpose of this recognition is to make it easier for users to navigate our website. For example, a user of a website that uses cookies does not have to re-enter their login credentials every time they visit the site, because this information is retrieved by the website and the cookie stored on the user’s computer system. Another example is the shopping cart cookie in an online store. The online store uses a cookie to remember the items a customer has placed in the virtual shopping cart.
The data subject may prevent our website from setting cookies at any time by adjusting the settings of the web browser being used, thereby permanently objecting to the setting of cookies. Furthermore, cookies that have already been set may be deleted at any time using a web browser or other software programs. This is possible in all common web browsers. If the data subject disables cookies in the web browser they are using, some features of our website may not be fully accessible.
4. Collection of General Data and Information
The Sattler und Partner AG website collects a range of general data and information each time a data subject or an automated system accesses the website. This general data and information is stored in the server’s log files. The following may be collected: (1) the types and versions of browsers used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (known as a “referrer”), (4) the subpages on our website accessed via the accessing system, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) other similar data and information used for security purposes in the event of attacks on our information technology systems.
When using this general data and information, Sattler und Partner AG does not draw any conclusions about the data subject. Rather, this information is needed to (1) correctly display the content of our website, (2) to optimize the content of our website and the advertising on it, (3) to ensure the long-term functionality of our information technology systems and the technology underlying our website, and (4) to provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyberattack. Sattler und Partner AG therefore evaluates this anonymously collected data and information both for statistical purposes and with the aim of enhancing data protection and data security within our company, ultimately to ensure an optimal level of protection for the personal data we process. The anonymous data from the server log files is stored separately from all personal data provided by a data subject.
5. Registration on our website
The data subject has the option of registering on the data controller’s website by providing personal data. The specific personal data transmitted to the data controller in this process is determined by the respective input form used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the data controller and for the data controller’s own purposes. The data controller may arrange for the transfer of this data to one or more processors—such as a package delivery service—which will also use the personal data exclusively for internal purposes attributable to the data controller.
When a user registers on the data controller’s website, the IP address assigned by the data subject’s Internet service provider (ISP), as well as the date and time of registration, are also stored. This data is stored because it is the only way to prevent misuse of our services, and this data enables us to investigate criminal offenses if necessary. In this respect, the storage of this data is necessary to protect the data controller. As a general rule, this data is not disclosed to third parties unless there is a legal obligation to do so or the disclosure serves the purposes of criminal prosecution.
The data subject’s registration, which involves the voluntary provision of personal data, enables the data controller to offer the data subject content or services that, by their very nature, can only be made available to registered users. Registered users are free to modify the personal data provided during registration at any time or to have it completely deleted from the data controller’s database.
The data controller shall, upon request, provide any data subject with information at any time regarding which personal data concerning the data subject has been stored. Furthermore, the data controller shall correct or delete personal data at the request or upon notification by the data subject, provided that no statutory retention obligations preclude such action. All employees of the data controller are available to the data subject as points of contact in this regard.
6. Contact Information on the Website
In accordance with legal requirements, the Sattler und Partner AG website contains information that enables users to quickly contact our company electronically and communicate directly with us, including a general electronic mail address (e-mail address). If a data subject contacts the data controller via email or a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data, transmitted voluntarily by a data subject to the data controller, is stored for the purpose of processing the request or contacting the data subject. This personal data is not disclosed to third parties.
To provide an online appointment booking feature for , we use the services of the following provider: Calendly, LLC, BB&T Tower, 271 17th St NW, Atlanta, GA 30363, USA
For the purpose of scheduling an appointment at , the first and last name , as well as the email address (and, if applicable, the phone number, if a telephone appointment at is requested) are collected in accordance with Article 6(1)(b) of the GDPR and, pursuant to Article 6(1)(f) of the GDPR, based on our legitimate interest in effective customer management and efficient appointment scheduling, transmitted to the provider and stored there for the purpose of organizing appointments.
After the appointment has taken place or after the agreed-upon appointment period has ended, the provider will delete your data.
We at have entered into a data processing agreement with the provider, , which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
For data transfers to the U.S., the provider has joined the EU-U.S. Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards .
As part of contacting us (e.g. via contact form or email) will be used – solely for the purpose of processing and responding to your inquiry Requests and only to the extent necessary – personal data Data processed.
The legal basis for the processing of this data is our legitimate interest in responding to your inquiry in accordance with Art. 6(1)(f) GDPR. If contacting you is aimed at entering into a contract, the additional legal basis for the processing is Art. 6(1)(b) GDPR. Your data will be deleted if the circumstances indicate that the matter in question has been conclusively resolved and provided that no statutory retention requirements preclude this.
7. Event Announcements and Seminar Information
If, based on a previous contractual relationship and your areas of interest or professional activities, you are eligible to participate in our training courses, we will send you information and invitations to our training events via email. For this purpose, we continue to store the email address, first name, and last name provided during the course of the contractual relationship beyond the original term of the contract, and we use this information to send you the aforementioned event information and, within this context, to enable us to address you personally. The data is used exclusively by our company. The data will not be disclosed to third parties or processed outside the EU.
The legal basis for the use of the data is Section 7(3) of the German Unfair Competition Act (UWG) and Article 6(1), first sentence, letter f of the GDPR. Our legitimate interest lies in the purposes described above.
You can opt out of receiving training information and invitations at any time by clicking the unsubscribe link included in every email. In addition, recipients have the right to object to the processing of their data at any time, without having to provide a specific reason, with effect for the future. The objection may be sent to the contact information for the data controller listed above.
8. Routine Deletion and Blocking of Personal Data
The data controller processes and stores the data subject’s personal data only for the period necessary to achieve the purpose of storage, or to the extent provided for by European legislators (directives and regulations) or other legislators in laws or regulations to which the data controller is subject.
If the purpose of storage no longer applies or if a retention period prescribed by European directives and regulations or by another competent legislative body expires, the personal data will be routinely blocked or deleted in accordance with legal requirements.
9. Rights of the Data Subject
a) Right to Confirmation
Every data subject has the right, granted by European legislation, to request confirmation from the data controller as to whether personal data concerning them is being processed. If a data subject wishes to exercise this right to confirmation, they may contact a representative of the data controller at any time.
b) Right of Access
Every data subject affected by the processing of personal data has the right, granted by European legislators and regulators, to receive from the controller, at any time and free of charge, information regarding the personal data stored about them, as well as a copy of that information. Furthermore, the European legislative and regulatory authorities have granted the data subject the right to receive the following information:
- the purposes of processing
- the categories of personal data that are processed
- the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
- if possible, the planned duration for which the personal data will be stored; or, if this is not possible, the criteria used to determine that duration
- the existence of a right to have personal data concerning them rectified or erased, or to have the processing restricted by the controller, or a right to object to such processing
- the existence of a right to file a complaint with a supervisory authority
- If the personal data is not collected from the data subject: All available information regarding the origin of the data
- the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR; and—at least in such cases—meaningful information about the logic involved, as well as the scope and intended consequences of such processing for the data subject
Furthermore, the data subject has the right to be informed whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to be informed of the appropriate safeguards in connection with the transfer.
If a data subject wishes to exercise this right of access, he or she may contact a representative of the data controller at any time.
c) Right to Correction
Every data subject affected by the processing of personal data has the right, granted by the European legislator, to request the immediate rectification of inaccurate personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request that incomplete personal data be completed—including by means of a supplementary statement.
If a data subject wishes to exercise this right to rectification, he or she may contact a representative of the data controller at any time.
d) Right to erasure (right to be forgotten)
Any data subject whose personal data is being processed has the right, granted by European legislation, to request that the controller erase the personal data concerning them without delay, provided that one of the following grounds applies and the processing is not necessary:
- The personal data was collected or otherwise processed for purposes for which it is no longer necessary.
- The data subject withdraws his or her consent on which the processing was based pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR, and there is no other legal basis for the processing.
- The data subject objects to the processing pursuant to Article 21(1) of the GDPR, and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
- The personal data was processed unlawfully.
- The erasure of personal data is necessary to comply with a legal obligation under Union law or the law of the Member States to which the controller is subject.
- The personal data was collected in connection with the information society services offered, in accordance with Article 8(1) of the GDPR.
If any of the reasons listed above apply and a data subject wishes to request the deletion of personal data stored by Sattler und Partner AG, the data subject may contact an employee of the data controller at any time. The Sattler und Partner AG employee will ensure that the request for erasure is complied with without delay.
If Sattler und Partner AG has made the personal data public and our company, as the controller, is obligated under Article 17(1) of the GDPR to erase the personal data, Sattler und Partner AG shall take appropriate measures, including technical measures, taking into account available technology and the costs of implementation, to inform other data controllers processing the published personal data that the data subject has requested that these other data controllers delete all links to such personal data or copies or replicas of such personal data, provided that the processing is not necessary. The employee of Sattler und Partner AG will take the necessary steps on a case-by-case basis.
e) Right to restriction of processing
Any individual whose personal data is being processed has the right, granted by European legislation, to request that the controller restrict the processing if any of the following conditions are met:
- The data subject disputes the accuracy of the personal data for a period that allows the controller to verify the accuracy of the personal data.
- The processing is unlawful, the data subject objects to the erasure of the personal data, and instead requests that the use of the personal data be restricted.
- The controller no longer needs the personal data for the purposes of processing, but the data subject needs it to assert, exercise, or defend legal claims.
- The data subject has objected to the processing pursuant to Article 21(1) of the GDPR, and it has not yet been determined whether the controller’s legitimate interests outweigh those of the data subject.
If any of the above conditions are met and a data subject wishes to request the restriction of personal data stored by Sattler und Partner AG, he or she may contact a representative of the data controller at any time. The representative of Sattler und Partner AG will arrange for the restriction of processing.
f) Right to Data Portability
Every data subject affected by the processing of personal data has the right, granted by European legislation, to receive the personal data concerning them—which the data subject has provided to a controller—in a structured, commonly used, and machine-readable format. The data subject also has the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, provided that the processing is based on consent pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR or a contract pursuant to Article 6(1)(b) of the GDPR, and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, when exercising their right to data portability pursuant to Art. 20(1) of the GDPR, the data subject has the right to have their personal data transmitted directly from one controller to another, provided that this is technically feasible and does not infringe upon the rights and freedoms of others.
To exercise the right to data portability, the data subject may contact a representative of Sattler und Partner AG at any time.
g) Right to Object
Any data subject affected by the processing of personal data has the right, granted by the European legislator, to object at any time, for reasons arising from their particular situation, to object at any time to the processing of personal data concerning them that is carried out pursuant to Article 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions.
Sattler und Partner AG will no longer process personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights, and freedoms of the data subject, or the processing is necessary for the establishment, exercise, or defense of legal claims.
If Sattler und Partner AG processes personal data for the purpose of direct marketing, the data subject has the right to object at any time to the processing of personal data for such marketing purposes. This also applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to Sattler und Partner AG’s processing of personal data for direct marketing purposes, Sattler und Partner AG will no longer process the personal data for those purposes.
In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to the processing of personal data concerning him or her that is carried out by Sattler und Partner AG for scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) of the GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.
To exercise the right to object, the data subject may contact any employee of Sattler und Partner AG or another employee directly. The data subject is also free, in connection with the use of information society services, notwithstanding Directive 2002/58/EC, to exercise their right to object by means of automated procedures that utilize technical specifications.
(h) Automated decisions in individual cases, including profiling
Every data subject affected by the processing of personal data has the right, granted by the European legislator, not to be subject to a decision based solely on automated processing—including profiling — that produces legal effects concerning the data subject or similarly significantly affects him or her, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is authorized by Union or Member State law to which the controller is subject, and such law provides for appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject, or (3) is based on the explicit consent of the data subject.
If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is made with the data subject’s explicit consent, Sattler und Partner AG shall take appropriate measures to safeguard the rights, freedoms, and legitimate interests of the data subject, which shall include, at a minimum, the right to have the controller arrange for human intervention, to present the data subject’s point of view, and to challenge the decision.
If the data subject wishes to exercise rights related to automated decision-making, he or she may contact a representative of the data controller at any time.
i) Right to withdraw consent under data protection law
Every individual whose personal data is being processed has the right, granted by European legislators and regulators, to withdraw consent to the processing of personal data at any time.
If the data subject wishes to exercise their right to withdraw consent, they may contact a representative of the data controller at any time.
10. Data Protection for Job Applications and During the Hiring Process
The data controller collects and processes applicants’ personal data for the purpose of handling the application process. Processing may also be carried out electronically. This is particularly the case when an applicant submits the relevant application documents to the data controller electronically, for example via email or through a web form on the website. If the data controller enters into an employment contract with an applicant, the data provided will be stored for the purpose of administering the employment relationship in accordance with applicable legal provisions. If the data controller does not enter into an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, provided that no other legitimate interests of the data controller preclude such deletion. Other legitimate interests in this context include, for example, the burden of proof in proceedings under the General Equal Treatment Act (AGG).
11. Privacy Policy Regarding the Use of Facebook
The data controller has integrated components from Facebook into this website. Facebook is a social network.
A social network is a social gathering place on the Internet—an online community that generally allows users to communicate with one another and interact in a virtual space. A social network can serve as a platform for exchanging opinions and experiences or enable the online community to share personal or business-related information. Among other things, Facebook allows users of the social network to create private profiles, upload photos, and connect with others through friend requests.
Facebook is operated by Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the United States or Canada, the controller responsible for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Each time a user accesses one of the individual pages of this website—which is operated by the data controller and on which a Facebook component (Facebook plug-in), the data subject’s web browser on their IT system is automatically prompted by the respective Facebook component to download a representation of that Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook learns which specific subpage of our website the data subject is visiting.
If the data subject is logged into Facebook at the same time, Facebook recognizes which specific subpage of our website the data subject is visiting each time the data subject accesses our website and throughout the entire duration of the data subject’s visit to our website. This information is collected by the Facebook component and associated by Facebook with the data subject’s respective Facebook account. If the data subject clicks one of the Facebook buttons integrated into our website—such as the “Like” button—or posts a comment, Facebook associates this information with the data subject’s personal Facebook account and stores this personal data.
Facebook receives information via the Facebook component whenever the data subject visits our website, provided that the data subject is logged into Facebook at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not wish for this information to be transmitted to Facebook, they can prevent the transmission by logging out of their Facebook account before visiting our website.
The Data Policy published by Facebook, available at https://de-de.facebook.com/about/privacy/abrufbar, provides information about Facebook’s collection, processing, and use of personal data. It also explains the settings options Facebook offers to protect the data subject’s privacy. In addition, various applications are available that make it possible to prevent the transmission of data to Facebook. The data subject may use such applications to prevent the transmission of data to Facebook.
12. Privacy Policy Regarding the Use of Google AdSense
The data controller has integrated Google AdSense into this website. Google AdSense is an online service that enables the placement of advertisements on third-party websites. Google AdSense is based on an algorithm that selects advertisements displayed on third-party websites to match the content of the respective third-party website. Google AdSense allows for interest-based targeting of Internet users, which is implemented by generating individual user profiles.
The operator of the Google AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of the Google AdSense component is to display advertisements on our website. Google AdSense sets a cookie on the data subject’s computer system. What cookies are has already been explained above. Setting the cookie enables Alphabet Inc. to analyze the use of our website. Each time a user visits one of the individual pages of this website—which is operated by the data controller and on which a Google AdSense component has been integrated—the web browser on the data subject’s computer is automatically prompted by the respective Google AdSense component to to transmit data to Alphabet Inc. for the purposes of online advertising and commission billing. As part of this technical process, Alphabet Inc. obtains personal data, such as the data subject’s IP address, which Alphabet Inc. uses, among other things, to track the origin of visitors and clicks and, consequently, to facilitate commission settlements.
As described above, the data subject may at any time prevent our website from setting cookies by adjusting the settings of the web browser being used, thereby permanently objecting to the setting of cookies. Adjusting the settings of the web browser in this way would also prevent Alphabet Inc. from setting a cookie on the data subject’s computer system. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the web browser or other software programs.
Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in web pages to enable log file recording and analysis, which in turn allows for statistical evaluation. Based on the embedded tracking pixel, Alphabet Inc. can determine whether and when a web page was opened by a data subject and which links the data subject clicked on. Among other things, tracking pixels are used to analyze the traffic on a website.
Through Google AdSense, personal data and information—including the IP address—that is necessary for tracking and billing the displayed advertisements is transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may, under certain circumstances, share this personal data—collected through technical means—with third parties.
Google AdSense is explained in more detail at this link: https://www.google.de/intl/de/adsense/start/.
13. Privacy Policy Regarding the Use of Google Analytics (with Anonymization Feature)
14. Privacy Policy Regarding the Use and Application of Google Remarketing
The data controller has integrated Google Remarketing services into this website. Google Remarketing is a feature of Google AdWords that enables a company to display advertisements to Internet users who have previously visited the company’s website. The integration of Google Remarketing therefore allows a company to create user-specific advertisements and, as a result, display ads relevant to the user’s interests.
The operator of Google Remarketing services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google Remarketing is to display ads relevant to users’ interests. Google Remarketing enables us to display ads through the Google Display Network or on other websites that are tailored to the individual needs and interests of Internet users.
Google Remarketing places a cookie on the data subject’s computer system. What cookies are has already been explained above. By placing this cookie, Google is able to recognize visitors to our website when they subsequently visit websites that are also part of the Google Display Network. Each time a web page is accessed on which the Google Remarketing service has been integrated, the data subject’s web browser automatically identifies itself to Google. As part of this technical process, Google obtains personal data, such as the user’s IP address or browsing behavior, which Google uses, among other things, to display ads tailored to the user’s interests.
The cookie is used to store personal information, such as the web pages visited by the data subject. Consequently, each time our website is visited, personal data—including the IP address of the Internet connection used by the data subject—is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may, under certain circumstances, disclose this personal data—collected through technical means—to third parties.
As described above, the data subject may prevent our website from setting cookies at any time by adjusting the settings of the web browser being used, thereby permanently objecting to the setting of cookies. Adjusting the settings of the user’s web browser in this way would also prevent Google from setting a cookie on the data subject’s computer system. In addition, a cookie already set by Google Analytics can be deleted at any time via the web browser or other software programs.
In addition, the data subject has the option to opt out of interest-based advertising by Google. To do so, the data subject must visit the link www.google.de/settings/ads from each of the web browsers they use and configure the desired settings there.
Additional information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.
15. Privacy Policy Regarding the Use of Google AdWords
The data controller has integrated Google AdWords into this website. Google AdWords is an online advertising service that allows advertisers to place ads both in Google’s search results and on the Google Display Network. Google AdWords enables an advertiser to specify certain keywords in advance, so that an ad is displayed in Google’s search results only when a user searches for a keyword-relevant result using the search engine. Within the Google Display Network, ads are distributed across thematically relevant websites using an automated algorithm and based on the previously specified keywords.
The operator of Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to promote our website by displaying interest-based ads on third-party websites and in Google search results, as well as by displaying third-party ads on our website.
If a data subject visits our website via a Google ad, Google places a so-called conversion cookie on the data subject’s computer system. We have already explained above what cookies are. A conversion cookie expires after thirty days and is not used to identify the data subject. Provided the cookie has not yet expired, the conversion cookie is used to track whether certain subpages—such as the shopping cart of an online store system—were accessed on our website. The conversion cookie allows both us and Google to track whether a data subject who arrived at our website via an AdWords ad generated a sale—that is, whether they completed or abandoned a purchase.
The data and information collected through the use of the conversion cookie are used by Google to generate visitor statistics for our website. We, in turn, use these visitor statistics to determine the total number of users who were referred to us via AdWords ads—that is, to assess the success or failure of each AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the data subject.
The conversion cookie is used to store personal information, such as the web pages visited by the data subject. Consequently, each time our website is visited, personal data—including the IP address of the Internet connection used by the data subject—is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may, under certain circumstances, disclose this personal data—collected through technical means—to third parties.
As described above, the data subject may prevent our website from setting cookies at any time by adjusting the settings of the web browser being used, thereby permanently objecting to the setting of cookies. Adjusting the settings of the web browser in this way would also prevent Google from setting a conversion cookie on the data subject’s computer system. In addition, a cookie already set by Google AdWords can be deleted at any time via the web browser or other software programs.
In addition, the data subject has the option to opt out of interest-based advertising by Google. To do so, the data subject must access the link www.google.de/settings/ads from each of the web browsers they use and configure the desired settings there.
Additional information and Google’s current privacy policy are available at https://www.google.de/intl/de/policies/privacy/.
16. Use of Google Maps
This website uses Google Maps to display a map. Google Maps is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. By using this website, you consent to the collection, processing, and use of both automatically collected data and data you enter by Google, one of its agents, or third-party providers.
The Terms of Service for Google Maps can be found at Terms of Service for Google Maps. For more information, please visit the Privacy Center on google.de: Transparency and Choices, as well as the Privacy Policy.
17. Legal Basis for Processing
Article 6(1)(a) of the GDPR serves as the legal basis for our company’s processing activities in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party—as is the case, for example, with processing operations required for the delivery of goods or the provision of other services or consideration— the processing is based on Article 6(1)(b) of the GDPR. The same applies to processing operations necessary for the implementation of precontractual measures, such as in cases of inquiries regarding our products or services. If our company is subject to a legal obligation that requires the processing of personal data—such as to fulfill tax obligations—the processing is based on Article 6(1)(c) of the GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured on our premises and, as a result, their name, age, health insurance information, or other vital information had to be disclosed to a doctor, a hospital, or other third parties. In such cases, the processing would be based on Article 6(1)(d) of the GDPR. Finally, processing operations may be based on Article 6(1)(f) of the GDPR. This legal basis applies to processing operations not covered by any of the aforementioned legal bases, provided that the processing is necessary to safeguard a legitimate interest of our company or a third party, unless the interests, fundamental rights, and fundamental freedoms of the data subject take precedence. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this regard, the legislator took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47, Sentence 2 of the GDPR).
18. Legitimate interests in processing pursued by the controller or a third party
If the processing of personal data is based on Article 6(1)(f) of the GDPR, our legitimate interest is the conduct of our business operations for the benefit of all our employees and shareholders.
19. Length of time for which personal data is stored
The criterion for the duration of personal data storage is the applicable statutory retention period. Once this period has expired, the relevant data is routinely deleted, provided it is no longer required for the performance or initiation of a contract.
20. Legal or contractual requirements regarding the provision of personal data; necessity for the conclusion of the contract; the data subject’s obligation to provide personal data; possible consequences of failure to provide such data
We would like to inform you that the provision of personal data is, in some cases, required by law (e.g., tax regulations) or may also result from contractual provisions (e.g., information about the contracting party). In some cases, it may be necessary for a data subject to provide us with personal data in order to enter into a contract, which we must then process. For example, the data subject is obligated to provide us with personal data when our company enters into a contract with them. Failure to provide personal data would mean that the contract with the data subject could not be concluded. Before providing personal data, the data subject must contact one of our employees. Our employee will explain to the data subject, on a case-by-case basis, whether the provision of personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what consequences failure to provide the personal data would have.
21. Use of Automated Decision-Making
As a responsible company, we do not use automated decision-making or profiling.
This Privacy Policy—with the exception of section (7) above—was created using the Privacy Policy Generator developed by the German Society for Data Protection in cooperation with RC GmbH and the data protection attorneys at the law firm WILDE BEUGER SOLMECKE | Rechtsanwälte.